SAHABAT PEGADAIAN
Sahabat Pegadaian is a platform owned by Pegadaian that is used to spread education about investment and business.
MY ANALYSIS & STRATEGY
Use storytelling and humor to make financial topics more engaging for younger audiences.
Collaborate with lifestyle, finance, and youth-focused creators to introduce Pegadaian products in a more relatable way.
Develop interactive campaigns directly tied to Pegadaian products and services.
BRAND OBJECTIVE
Sahabat Pegadaian aims to capture the attention of a younger audience while fostering deeper engagement through digital activations.
INSTAGRAM FEED
IG REELS
DIGITAL ACTIVITY
Sahabat Pegadaian followers who want to get married and get free "mas kawin" from Pegadaian are required to make video reels of their love journey and why they choose their partner to marry.
INFLUENCER MARKETING
WINNERS
