BANK NEGARA INDONESIA
Bank Negara Indonesia (BNI) is one of the largest state-owned commercial banks in Indonesia. Established in 1946, BNI provides comprehensive financial services, including savings, loans, and digital banking for individual customers, MSMEs, and corporations.
MY ANALYSIS & STRATEGY
Clear, promo-focused copy was essential, supported by visuals that convey joy and holiday excitement to attract audiences.
Determining the Kaliber campaign theme for 2023 “Jangan Lupa Recharge”
Translate themes into social media content and posters that will be used for digital advertising and billboards.
BRAND OBJECTIVE
BNI aimed to promote its year-end holiday campaign "Kaliber: Kangen Liburan Berat," offering special promos for BNI cardholders.
SOCIAL MEDIA POST & BILLBOARD
INSTASTORY
