INDOMARET

Indomaret is a convenience store with around 23,000 outlets throughout Indonesia.

MY ANALYSIS & STRATEGY

Offer compelling benefit to maximize consumer interest and campaign participation. Then collaborate with top-performing KOLs who consistently deliver high reach and engagement to spread the messages.

1. Main Benefit: Coupons that can be redeemed for Indomie Goreng.

2. Secondary Benefit: Cashback points that can be exchanged for discounts or products.

BRAND OBJECTIVE

Indomaret wants to increase the number of users of its membership application called Indomaret Poinku.

INFLUENCER MARKETING

@fadiljaidi

@zikoi

@oliviamci

@erikaricardo

@aymanalatas

INFLUENCER MARKETING

RESULTS

15.000.000 Total Views

1.800.000 Total Engagement

10.000+ New App Member (During Campaign Period)