INDOMILK SUSU STERIL
Indomilk Steril is a premium sterilized milk brand designed to support individuals with an active and dynamic lifestyle.
MY ANALYSIS & STRATEGY
To compete with other well-known brands in short time, we need to associate our product with something impactful & reflects an active lifestyle, like the Indonesian National Football Team. In addition, we also tap into other active lifestyle communities such as running, zumba, badminton, and many more.
Becoming an official partner of the Indonesian National Team.
Tap in and collaborate with active lifestyle community.
Develop campaigns that resonate with active consumers and capitalize on key moments surrounding the National Team or the community.
Support campaigns with attractive promotions at local minimarkets, making it easier for consumers to purchase and experience the product.
BRAND OBJECTIVE
To strengthen brand awareness and position Indomilk Steril as the preferred milk choice for active individuals by connecting the brand with communities and passions that represent movement, performance, and healthy living.
SOCIAL MEDIA
(New Communication Post)
(Active Lifestyle Content)
(Timnas Indonesia Collab)
(Reels & TikTok)
Introduce special edition cans featuring Indonesian National Team players, transforming everyday packaging into a collectible item that strengthens fan engagement, increases brand visibility, and drives repeat purchases.
DIGITAL ACTIVITY
(Chanting Video Challenge: 40+ Partisipants)
(Add Yours Challenge: 270+ Partisipants)
RESULTS
Reach: 250.000+ / Month
Engagement Rate: 8%
Followers Gain / Month: 1000+