GAC AION INDONESIA

GAC AION is a global electric vehicle (EV) brand from China, which operates as a subsidiary of the GAC Group. In Indonesia, the brand is marketed through a strategic partnership with the Indomobil Group.

MY ANALYSIS & STRATEGY

Building awareness for a high-value product like an electric vehicle requires more than conventional advertising. Trust and credibility play a critical role in influencing purchase decisions. Therefore, the strategy focuses on combining automotive media, key opinion leaders, owned channels, and community engagement to create a complete customer journey.

1. We will invite automotive media and KOL to test-drive the car and create in-depth review content on YouTube.

2. Our own media focusing on key features and special promotions / or event information.

3. Visitors come to the exhibition or dealership for a firsthand test-drive experience.

4. We collect honest testimonials from our audience and encourage them to participate in activities that spread brand awareness.

BRAND OBJECTIVE

To build brand awareness and increase traffic to dealer or exhibition (GIIAS, GJAW, IIMS).

YOUTUBE KOL COLLABORATION

PRESS RELEASE

SOCIAL MEDIA

(AION V Teaser)

(AION V Launching)

(Key Features)

(Co-Branding, Offline Activity & Award)

(Event Invitation & Special Offer)

(Handover Ceremony & Testimonial)

(Digital Commercial video )

RESULTS

(AION Internal Customer Survey & SPK at IIMS 2025 )